Search Engine Optimization

SEO is Search Engine Optimization. It is the process of doing

things that help your website get found when someone searches

for you on Google or another search engine. We are an SEO company in Raleigh, North Carolina.

You’ve probably had that email through your website- promising you first page results on Google. It sounds pretty tempting, right? Do some stuff to your website, and you will get found by anyone who searches for your business.

That is both true, and a bit of a falsehood. First of all, SEO is a process, and Google is constantly changing its algorithms. our goal is to stay on top of all of those changes and ensure that we use the latest, correct white-hat techniques to help you get found online by those search engines.

Why do you care how we do it? In short, it’s important that anyone you hire follows best practices, as many search engines are trying to provide better search results for their users. If you engage in certain practices, Google (and other search engines) will assume that your site is illegitimate and that you should not be found, and they will blacklist you. This will ensure that you do not show up in searches online.

So, how does SEO work, exactly? The full length answer is longer than we have to write in this tiny, little space on the website. SEO is short for Search Engine Optimization.  It’s the process that we follow to signal to Google and other search engines that a particular website is interesting for a particular keyword or set of keywords.

 Good Search Engine Optimization is made up of two main sets of activities- on-site SEO and off-site SEO.  Our teams focus on both.

 On-site search engine optimization involves a few different steps.  The first step is in making sure that there is a good plugin installed on the website to support SEO.  Then we make sure that basic items like ALT tags, Meta Tags, and all the tags and descriptions that don’t show up to the end user but are seen by Google get filled in. 

 The second step of on-site SEO is in improving the copy on the website to make sure that we have the right keywords included in that copy.  We work with our specialist copywriters who help us make sure that the information is accurate, reads well, and also includes the targeted keywords, so that your website shows up in search engine optimization searches in your area. 

 It is actually an art-form as an SEO company in Raleigh, NC to create copy that reads as if a human wrote it, that still functions as sales copy, while signaling to the search engine optimizations that it is the content that the engine is looking for. 

 We add pages as necessary, as well as blog posts to support the keywords and content that we need to achieve better SEO optimization for the keywords chosen.

 From an off-site perspective, we make sure that the client has an active Google My Business account, and that it is being posted on regularly. We take care of making sure that the Google My Business is filled out correctly, and that it reflects the business.

 The next step that we take is submitting links to a range of high quality directories, blog sites, and other websites to build backlinks to other websites.  That means that we are obtaining links to our client’s website from other websites.  Those other websites are websites with higher domain authority, to our client’s website.

 As an SEO company in Raleigh, NC, we do many things to improve the SEO of our clients’ websites.  Some of those steps are quite simple, and easily done by the client- or a website developer, but many of them take a while to implement.

 Developing proper SEO content on a website takes time, and planning to achieve the best keyword optimizations, and to rank for multiple keywords. It is not unusual for a website to end up with dozens to hundreds of blog articles to rank for multiple challenging keywords.

 The last question that we get a lot- and the one we haven’t talked about is – “How long will this take”? The answer to this is, unfortunately, it depends on a number of factors.  It depends on how competitive your individual market is, and exactly what keywords you are trying to rank for.  Businesses such as realtors will have to invest a lot more money than a CPA, or a summer camp.

 What we can tell you is that our clients get exceptional results.  They see a steady increase in their rankings through using best practices to get great results from our SEO company in Raleigh, NC. Most clients see a dramatic increase in traffic.  One even saw an increase of over 1700% traffic in 3 months!  Even we were jumping up and down for joy.

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SEO is an acronym for Search Engine Optimization. It is the process of employing a range of techniques that help your website get found when someone searches popular phrases on Google or any other search engine. And if done correctly, they should be able to find your website on page one of their search. Why do you want to be on page one? Research shows that websites showing on the first page receive 95% of the web traffic of potential consumers. And more traffic means more opportunities to turn inquiries into paying customers.
You’ve probably had that email through your website- promising you first page results on Google. Every business owner gets inundated with them. We realize it could sound pretty tempting. Do some stuff on your website, and you will get found by anyone who searches for your business. Is it too good to be true?
It is true, however, a bit of a falsehood. First of all, SEO is a process, and Google is constantly changing its algorithms. SEO is not a one-time fix. It takes work. Our goal is to stay on top of all of those changes and ensure that we use the latest, correct white-hat techniques to help you get found online by those search engines. As much as some may be led astray by the Darkside of SEO, it will not give you the long-term results you desire.
Why should you care how we do it? In short, anyone you hire must follow best practices, as many search engines are trying to provide better search results for their users. If you engage in black-hat techniques, Google (and other search engines like Bing and Yahoo) will assume that your site is illegitimate. Then you will find your website blacklisted, and then no one will be able to find you. There is nothing more frustrating than paying for a service and getting the exact opposite result. Be wary of anyone making such promises to get you on page one without being willing to explain how they will get you there. Maintaining best practices will ensure you continue to show up in online consumer searches while increasing traffic to your website.

What are those best practices?

  • Relevant Content Links and References
  • Quality/Grammatically Content
  • Keywords Selection
This is an over-simplified answer, but our talented team at Fiercely marketing would be happy to explain the process to you further during a consultation. Not everyone needs the same methods to get the best results. We custom create a strategy best for our clients to maximize their results.
Some business owners may try their hand at doing their SEO themselves, but with less than stellar results. The process is time-consuming and can be very challenging if you do not understand all of the current trends in marketing and SEO. We encourage you to learn about the process. By doing so, you will have a better understanding of how it works, but there is no need to struggle with it all on your own. To get the best possible results, work with a professional marketing team.

By hiring a marketing team like Fiercely Marketing, you would free up valuable time so you can concentrate on other aspects of your business. We have the specialty skills necessary and years of experience to get you to the top! All you will have to do is make sure you and your sales team are ready to handle the influx of traffic and inquiries you will see after working with the best marketing firm in North Carolina. Spend your time doing what you are best at, and leave the SEO to us.

 

Want to take the first step of your SEO journey and see how it can benefit you? Click HERE, and fill out the form to have a team member reach out to you. Still a bit unsure? No problem, we also offer free consultations. Just go to https://fiercelymarketing.com/free-consultation/ and schedule a day and time to speak with Haley. 

 

There is no better time than the present to do something that is going to help grow your business. Ensuring that your website is optimized so that your future clients will find you is a great start! 

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